Can I Write the Content Myself?

This article explains how to handle a Bazoom content order from start to finish when you are responsible for writing the content yourself. The simple answer to the question is: Yes you can. But, there is a but, we actually prefer doing it for you. 

Gathering Essential Information Before Writing

Before you start writing, it is essential to include all the necessary details requested by the client. This ensures that the content meets their expectations and aligns with their strategic goals.

• Anchor Text and Target URL Requirements: Confirm the anchor text and the corresponding target URL.
• Preferred Topics and Topics to Avoid: Understand the themes the client wants to focus on and those they prefer to avoid.
• Specific Instructions: Check for any particular instructions, such as where links should be placed within the content.

Tips: Always review the order details and any accompanying emails for these specifics to ensure no detail is overlooked.

Approval Process for Your Content

Submitting your content draft for client approval is a standard part of the workflow. This step helps ensure that the content aligns with the client's requirements before it goes live.

• Submission Steps: Use the original order email to submit your draft for approval.
• Turnaround Time: Be aware of the expected timeframe for receiving approval, which helps in planning your schedule.

Tips: Always wait for approval before publishing to prevent the need for revisions after publication.

Proposing Titles and Topics

There may be opportunities to propose your own titles or topics for the content. This can be a great way to ensure the content is engaging and relevant.

• Communication Process: Propose your titles or topics through the platform or the order communication thread.
• Alignment: Ensure that your proposals align with the client's preferred themes and objectives.

Tips: Clear and proactive communication can lead to a more collaborative and productive relationship with clients.

Addressing Pre-Writing Concerns

If you encounter any issues or have questions before starting to write, it is important to address them promptly.

• Flagging Issues: Use the original order email to communicate any concerns or questions.
• Resolving Uncertainties: Ensure all uncertainties are resolved before beginning the writing process to avoid delays.

Tips: Proactively communicating concerns can prevent unnecessary delays and ensure a smoother workflow.

Adhering to Content Guidelines

Following the content standards and guidelines is crucial for maintaining quality and meeting client expectations.

• Quality Standards: Adhere to guidelines regarding quality, word count, link placement, and topic restrictions.

Tips: Always refer to any provided guidelines and ensure your content complies fully before submission for approval.

Confirming Orders and Providing Timelines

Once you receive an order, it is important to confirm receipt and communicate an estimated delivery timeframe.

• Order Confirmation: Confirm receipt of the order through the  original order email to acknowledge that you have received it.
• Delivery Expectations: Set realistic content delivery expectations to maintain transparency and build trust with clients.

Tips: Transparent communication helps in building a reliable partnership with clients.

A note on content writing

We generally recommend letting us handle the writing. When we know both your editorial guidelines and our client's requirements upfront, the process tends to run more smoothly — and both media partners and clients get a better result.

That said, the link placement is what matters most, and if you prefer to write the content yourself, we are happy to work with that. The steps below will help you do it in a way that meets everyone's expectations.

Conclusion

Managing content orders successfully involves clear communication, adherence to guidelines, and proactive engagement. By following these steps, you can ensure a smooth process and deliver content that meets the client's needs. If you have any further questions or require assistance, feel free to reach out to Bazoom's Customer Success team for help.

Notes and Warnings

• Always clarify any doubts to avoid miscommunication.
• Do not proceed with writing until all clarifications are made and guidelines are understood.
• Ensure content is thoroughly checked against the client's requirements before submission for approval.