This article explains what to do as a media partner when you receive a request to restore a sponsored article that has gone offline or returned a 404 error
Introduction: Understanding the Importance
Maintaining live sponsored articles and guest posts is crucial for both suppliers and clients. When you agree to host content on your platform, you commit to a multi-year live guarantee. This ensures that the articles remain accessible and valuable over time. A 404 error or removed article can significantly impact SEO value and client satisfaction, disrupting the expected benefits of the content placement.
Identifying the Issue: What Triggers a Restoration Request?
Restoration requests are typically triggered by a few common scenarios:
- 404 errors when trying to access the article URL.
- Articles that have been removed or unpublished.
- Links that no longer resolve correctly.
Suppliers might receive requests with language such as, "Unfortunately, we see that the article is no longer found," or "Could you please check and restore it?" accompanied by a link to the original content for reference.
Step-by-Step Guide: Responding to a Restoration Request
Verify the Article Status
Check if the article was deleted, unpublished, or moved to a different URL. This is the first step in understanding what action needs to be taken.
URL Management
If the URL has changed, restore the original URL or set up a 301 redirect to the new location. Maintaining the original URL is vital for preserving the link placement value.
Content Restoration
Use the original content link provided (such as a Google Doc) to republish the article. Ensure the content matches the original publication to maintain consistency and quality.
Confirm Restoration
Once the article is live again, respond to the restoration request with the updated URL to confirm resolution.
Expected Response Time
Restoration requests should be resolved promptly. Suppliers are expected to address these requests within a reasonable timeframe to ensure minimal disruption to the client's article.
FAQ Section: Common Concerns
What if the supplier's website no longer exists?
If the website is no longer available, you must provide a full refund for any affected orders or offer suitable alternative placements for our approval.
What if the content was intentionally removed for editorial reasons?
This situation is addressed under contractual obligations, which may involve renegotiation or finding suitable alternatives.
Can the article be published at a different URL?
Publishing at a different URL is acceptable only if a permanent redirect (301 redirect) is set up from the original URL.
Tips for Success
Proactive Monitoring
Regularly check the status of hosted articles to prevent potential issues and ensure content remains live.
Effective Communication
Maintain timely and clear communication with Bazoom staff when issues arise to facilitate swift resolutions.
Conclusion
Swift resolution of content issues is essential for maintaining client trust and fulfilling contractual obligations. Suppliers are encouraged to reach out to Bazoom's Customer Success team with any questions or concerns to ensure smooth operations.
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