How Do I Know Which Links Are Best for My Business

Amalie

Updated May 09, 2025 13:15

When developing a link building campaign, selecting the right links is important to enhancing your visibility, driving traffic, and improving your overall SEO strategy. But how do you know which links are best for your company? Understanding which links to prioritize can help you target the right audience and achieve your business goals.

Identifying Valuable Links for Your Business

Not all media platforms create value in the same way, and each has its unique strengths. Here are some key factors to consider when identifying which media outlets will offer the most value for your business or SEO strategy:

Country & Language: When selecting media platforms, it’s important to pay attention to language and geographic location. Additionally, the country or region where the media operates plays a key role in determining the relevance of your content. Targeting media outlets that cater to your specific geographical market can help you reach the right audience and improve engagement with your business. Be mindful of these factors to ensure your links are reaching the right people in the right context.
Category & Relevance: Ensure the media lead to content that aligns with your business and appeals to your target audience. For example, a link from an industry-specific media can be more valuable than a link from a random, unrelated site.
Metrics & Quality: Metrics like domain rating and organic traffic are essential for evaluating the value of a link. These metrics can give you insight into how reputable and well-established a website is. Links from websites with high domain ratings or strong organic traffic signals to search engines that your content is credible and relevant, which can boost your website’s visibility and improve search rankings.
The Goal of Your Campaign: A link building strategy should be designed to take into account the specific objectives of a campaign. For campaigns with a focus on quick results, a strategy that emphasizes acquiring a higher volume of links may be more suitable. In contrast, campaigns aimed at long-term growth and establishing authority should prioritize acquiring relevant, high-quality links. The strategy should align with the campaign's content and target audience, ensuring that the links are valuable and relevant. Ultimately, a well-thought-out linkbuilding strategy will support the overall campaign goals and contribute to sustainable SEO success.

Filtering Links on Bazoom’s Marketplace

At Bazoom, you have access to powerful filtering tools that can help you find the best media for your business. When browsing through the marketplace, you can filter your search by specific categories, niches, or other key metrics that match your business needs.

These filters ensure that you can focus your efforts on securing the highest-quality links from sources that align with your business objectives. By taking advantage of Bazoom’s filtering options, you can streamline your search process and ensure that you’re targeting the right media outlets for maximum impact.

How Many Backlinks Is Too Many

Do more backlinks always mean higher rankings? Not necessarily. Some websites achieve high rankings with significantly fewer backlinks by focusing on content quality. A single link from an authoritative domain in your niche (e.g., Forbes, for business and finance, Wired for technology and so on) can be more powerful than dozens of low-quality links

Do you want to know more about SEO & link building and how to select the right links for your campaign, read more on the Bazoom Blog where you can find posts about industry updates and how to make the best link building strategy.

Contact

If you have any questions or inquiries, our dedicated Customer Success Team offers 365 support worldwide to help you whenever needed. You can reach us through the following channels:

Contact Form: Visit our Contact Us page to fill out the form with your details and message or access our live chat in the bottom right corner of the homepage.
Email: For direct inquiries, email our support team at publications@bazoom.com.
Phone: Call us at +45 53571256.

For immediate answers, you can also browse our comprehensive Help Desk, which offers a wide range of articles and resources to assist you.We are committed to providing prompt and effective support to ensure your experience with Bazoom is seamless and productive.