At Bazoom, we carefully select the media outlets for your links based on several important factors. This ensures that your content is displayed in relevant and high-quality platforms, maximizing the effectiveness of your campaigns.
Here’s an explanation of the key parameters we use in this selection process:
Key Parameters
Relevancy
One of the most important factors in selecting media outlets is relevance to your content. Bazoom prioritizes outlets that align with the subject matter of your links. This means that we aim to place your content in media channels that have an audience interested in the same or similar topics. By targeting relevant platforms, we can increase the likelihood that your content reaches the right people, boosting engagement and potential conversions.
Budget & Scope
Your budget and the scope of your campaign play significant roles in the selection process. Different media outlets have varying placement costs, and Bazoom works within your specified budget to find the best options. Additionally, the timeframe of your campaign is an important factor.
We aim to strike a balance between cost and the potential value of each placement. This means we consider both affordable outlets and those that provide the best exposure for your investment.
Size
The size of a media outlet refers to its reach and audience size. Larger outlets often provide more visibility, while smaller outlets may offer more targeted and niche audiences. Additionally, we consider vanity metrics as part of our initial analysis, ensuring that placements are evaluated not just by raw numbers but by meaningful engagement, industry relevance, and alignment with your brand's goals.
Metrics & Quality
Bazoom looks at the demand metrics of each media outlet. This includes factors such as traffic volume, engagement rates, and the outlet's authority or credibility in its niche. We prioritize outlets with strong performance metrics to ensure your content has a higher chance of being seen and interacted with. By focusing on high-performing outlets, we aim to maximize the value of every link placement.
The goal of your campaign
At Bazoom, we understand that every campaign is unique, and our goal is to align our media selection process with your specific objectives. Whether you are aiming for increased brand awareness, improved search engine rankings, or higher traffic, our team of SEO strategists is highly adaptive to your demands.
Our specialists assess your campaign needs and work with you to develop a tailored strategy using our Strategy Builder tool. This allows us to optimize placements based on your business goals, ensuring that every link placement contributes effectively to your overall SEO and marketing efforts. If your strategy needs adjustment along the way, our experts are here to help fine-tune and refine your campaign for the best possible results.
Contact
If you have any questions or inquiries, our dedicated Customer Success Team offers 365 support worldwide to help you whenever needed. You can reach us through the following channels:
- Contact Form: Visit our Contact Us page to fill out the form with your details and message or access our live chat in the bottom right corner of the homepage.
- Email: For direct inquiries, email our support team at publications@bazoom.com.
- Phone: Call us at +45 53571256.
For immediate answers, you can also browse our comprehensive Help Desk, which offers a wide range of articles and resources to assist you.
We are committed to providing prompt and effective support to ensure your experience with Bazoom is seamless and productive.
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